Chile’s Law 21.719: what changes for a company that does marketing

What Chile’s Law 21.719 requires from 1 December 2026, its fine tiers, and how its eight obligations land on forms, CRM, email and advertising platforms.

Chile’s new personal-data law comes into force on 1 December 2026. What it requires, what the fines are, and which of its eight obligations get decided in your forms, your CRM and your ad platforms.

Category: Privacy & Data

What actually changes

The eight obligations, and the four that hit marketing

Your forms: consent is not the only lawful basis

Your CRM and ad platforms are vendors

Incidents: the 72-hour clock

Where to start if you have not started

FAQ