How to configure GA4 to decide, not to watch

Which events not to install in GA4, the four that matter for a service business, why to send value, and how to read the numbers with consent in place.

Start with the events not to install, the four that actually decide something, why value beats count, and what consent does to your numbers.

Category: Analytics

Why the account nobody opens

Start with what not to install

The four events that actually matter

Send the value, not just the count

What consent changes in the numbers

A checklist you can run in an hour

FAQ