How to tell if your Google Ads agency is doing the work

Search terms, negatives, conversion actions, budget and change history: how to audit your Google Ads account without being an expert.

Five checks you can run yourself in your own account, the change history that cannot be dressed up, and the four reasons the problem is sometimes not the agency.

Category: Google Ads

The monthly report is not evidence

Five checks you can run yourself

The one check that settles it

Questions a good agency answers calmly

When the problem is not the agency

FAQ