Offline conversions: closing the loop between click and sale

How to send sales that close off the website back to Google Ads and Meta: click identifier, real value, lawful basis, and the mistakes that ruin the implementation.

The platform knows everything up to the click and nothing after. How to send the real outcome back, the three ways to do it, what you are actually uploading, and the four mistakes that kill it.

Category: Conversion

What the platform never finds out

How the loop actually closes

Three ways to send it back

What you are actually uploading

The four mistakes that kill it

Checklist before you start

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